The Jeep® brand has chosen CampZero, a beautiful, wild landscape for the first Active Resort dedicated to mountain lovers as the exclusive base for the “Jeep® Winter Experience” for the entire 2018-2019 winter season. This event could be the last leg of a long journey that started late spring at the Balocco Proving Grounds with the reveal of the new Renegade MY19, the most capable SUV in the B-SUV segment, and the debut of the new family of turbo engines designed to maximise fuel-efficiency and secure outstanding performance also on the Trailhawk version which boasts the best off-road capabilities in its category.
Mopar offers outstanding possibilities for customising Jeep vehicles in a unique and distinctive way, to prepare for incredible adventures on the snow. The guests at the location in the heart of the Ayas Valley, near Champoluc, will feel empowered at the wheel of the 4×4 Jeep lineup – including the new Wrangler Rubicon and Sahara, the new Renegade Trailhawk, the new Cherokee Limited 4×4, the Compass Limited 4×4 and the powerful Grand Cherokee Trackhawk.
The activity celebrates the legendary off-road capabilities of Jeep SUVs and marks the end of a year of success and new launches, including the new Renegade, Wrangler and Cherokee.
Jeep is the fastest growing brand on the European market (EU28 + EFTA) with sales up by almost 50% compared to 2017. Furthermore, it is about to record its fifteenth consecutive month of growth.
The brand is gearing up to achieve new goals in 2019, starting from the production of Jeep Compass in the Melfi plant, where the pre-production of the Renegade Hybrid Plug-in will also kick off.