An exclusive duo in partner look at the end of 2020 are launching in partner look Porsche AG and the Embraer Group. The customers who purchase one of the ten limited-edition Embraer Phenom 300E business jets can also buy a matching customised Porsche 911 Turbo S. The mixed double is the result of the cooperation between the two premium brands. The project team comprised members of the Embraer design studio in Melbourne, Florida, the Porsche design department “Style Porsche” in Weissach/Germany, the Porsche Exclusive Manufaktur in Stuttgart/Germany and the Studio F.A. Porsche in Zell am See/Austria.
Both brands have a common goal: they offer customers all over the world exclusive products that can be personalised and enhanced to meet practically any wish. “Porsche and Embraer share a host of common values,” says Alexander Fabig, Head of Personalization and Classic. “As part of our cooperation, we are using the know-how of both brands to work jointly on concepts that are equally attractive for the customer group of jet and sports car owners.”
The special edition limited to ten units is aimed above all at customers who place great importance on innovations, technology and custom personalisation. At the same time, the focus for both products is on combining performance and everyday usability.
The shared design concept features of the sports car and jet include in particular the two-tone paintwork in Platinum Silver Metallic (gloss) and matt Jet Grey Metallic (satin gloss) with trim strips in Brilliant Chrome and Speed Blue. The paint finish is produced in a complex manual process. The logo for the cooperation was specially designed and is made up of a stylised aeroplane wing and the Sport Design package rear wing of the flagship 911. This is used in different exterior and interior locations on the Porsche: it is embossed on the head restraints, for example, and also features on the limited-edition badge.